Privacy Policy

1. Who we are

Niktutor Educational Services Limited provides tutoring-related support and consultation services for parents and children.

2. Information we collect

Depending on how you use the funnel, we may collect:

• Parent contact information: parent name, country code, WhatsApp number, email address and preferred contact method.
• Child Support Check information: the ten quiz answers, school country or system, year or grade, subject or subject category, concerns, study habits, support barriers, urgency and the result profile calculated from the approved quiz logic.
• Enquiry and consent records: required enquiry consent, its timestamp, and any optional email or WhatsApp marketing choices and timestamp.
• Lead and consultation information: lead identifier, parent-call click status, booking status, booking email, appointment dates, Calendar event identifier, reschedule or cancellation status and related operational timestamps.
• Advertising and attribution information: UTM source, medium, campaign, content and term; FBCLID; FBP and FBC values when available; and the first landing-page URL.
• Website and device information: page views, broad funnel events, browser or device information and interaction information collected by analytics or marketing tools only when the relevant cookie consent has been given.

We do not ask for the child’s full name in the Child Support Check.

3. Why we collect and use the information

We use the information to:

• run the Child Support Check and calculate and display the personalised result;
• save the parent’s enquiry and respond through the selected contact method;
• understand the child’s reported support needs and discuss an appropriate next step;
• arrange, match, manage, reschedule or record Parent Consultation Call bookings;
• provide tutoring or other educational support requested by the parent;
• maintain the security, reliability and operation of the funnel;
• measure advertising attribution and improve the website when the visitor has allowed the relevant Analytics or Marketing cookies; and
• send occasional marketing emails or WhatsApp messages only where the parent has separately selected the relevant optional marketing choice.

The required enquiry consent is used for the quiz submission, personalised result and follow-up about the enquiry or consultation. It is separate from optional marketing consent.

4. Service providers and sharing

We use service providers to operate the funnel. These may include:

• Netlify for website hosting and the secure serverless lead-submission proxy;
• Google for Google Sheets lead records, Google Calendar appointment scheduling and, with Analytics consent, Google Analytics 4;
• Meta for the Meta Pixel and advertising attribution when Marketing consent is given; and
• Microsoft for Microsoft Clarity when Analytics consent is given.

Information may also be available to authorised people working with Niktutor where it is necessary to respond to an enquiry, arrange a consultation or provide educational support. We may disclose information where required to comply with applicable law, protect rights or safety, or respond to a lawful request.

5. International processing

Some service providers operate systems in more than one country. As a result, information may be processed outside Nigeria or outside the country where the parent is located. Those providers handle information under their own contractual, security and international-transfer arrangements. We review the services used for the funnel and aim to use them in a privacy-conscious manner, but we do not make an absolute guarantee about where every provider processes every item of data.

6. How long we keep information

We keep information only for as long as it is reasonably needed for the purpose for which it was collected. Relevant factors include:

• whether an enquiry, consultation, tutoring relationship or related support is still active;
• whether records are needed to manage bookings, respond to questions, resolve disputes or maintain accurate operational records;
• whether information is needed to meet accounting, legal, safeguarding or regulatory responsibilities; and
• whether consent records are needed to honour a person’s choices and record a later withdrawal.

When information is no longer reasonably needed, it may be deleted, anonymised or securely archived where continued retention is required.

7. Your choices and rights

Depending on the law that applies and the circumstances of the request, you may ask us to:

• provide access to personal information we hold about you;
• make a correction where information is inaccurate or incomplete;
• consider a deletion request where information no longer needs to be kept;
• apply a restriction to certain processing where appropriate; or
• record the withdrawal of consent.

To make a request, email niktutoredu@gmail.com. We may need enough information to verify the request and locate the relevant record. Some requests may be limited where information must be retained or processed for another lawful reason.

8. Optional marketing and unsubscribing

Marketing email and marketing WhatsApp consent are optional and separate. You can submit the Child Support Check, receive the result and arrange a consultation without selecting either option.

You can unsubscribe from marketing emails by using an unsubscribe option included in the message where available, or by emailing niktutoredu@gmail.com. You can stop marketing WhatsApp messages by replying with a clear request such as “STOP” or by contacting the same email address.

Withdrawing marketing consent does not affect your quiz result, consultation, existing service or any processing that occurred before the withdrawal.

9. Cookies and similar technologies

The funnel uses one consent system across the Child Support Check and Parent Consultation Call subdomains. You can choose from the following categories:

Necessary

Always active. Necessary browser storage supports quiz progress, first-touch attribution needed for the lead record, session transfer to the result page, consent preferences, secure lead submission and booking-page functionality. The funnel can operate without Analytics or Marketing consent.

Analytics

Optional and off by default until selected. This category controls Google Analytics 4 and Microsoft Clarity. These services help us understand broad website use and improve the funnel. Contact details and raw quiz answers are not sent as analytics event parameters.

Marketing

Optional and off by default until selected. This category controls Meta Pixel, which is used to measure advertising and broad funnel events. Parent names, email addresses, WhatsApp numbers, full quiz answers and free-text answers are not sent as browser Pixel event parameters.

You can accept all, reject non-essential technologies or choose Analytics and Marketing separately. Use the Cookie settings control at any time to review or change your choice. Withdrawing consent stops future browser tracking through the affected category, although it cannot erase information already lawfully received by a provider before the change.

10. Security

We use technical and organisational measures intended to reduce the risk of unauthorised access, misuse, loss or alteration. No online system can be guaranteed to be completely secure, so parents should avoid submitting information that the form does not request.

11. Changes to this policy

We may update this policy when the funnel, service providers or legal requirements change. The “Last updated” date at the top will show when the current version was issued. Where a material change affects a consent choice, we may ask visitors to make a fresh choice.

12. Contact us